Mashable – Supermodel Kate Upton lends her good looks and apparent video game expertise to the latest spot for the popular 2K series of sports games.

Reuters – Zynga Inc failed to boost the ranks of its online players compared to the earlier quarter, fanning worries that it will have to rely on new games and other ways to squeeze more revenue out of its users.

Reuters – Although, technically speaking, Lucille Ball, Desi Arnaz, Vivian Vance and William Frawley never left small screens thanks to 60 years of “I Love Lucy,” in TV reruns, the gang is back for their first interactive adventure in “Retro World.”

Reuters – Caesars Entertainment Corp stands to benefit from the rise of social media gaming, Chief Executive Gary Loveman said in a speech on Tuesday.

Newsarama.com – This week the fundraising project for a video game currently known as Double Fine Adventure went from rags to riches with the kind of speed previously only seen in a movie montage sequence.

Mashable – Scott Steinberg is a small business expert, professional keynote speaker, noted strategic consultant, and creator of The Business Expert’s Guidebook series and video show Business Expert: Small Business Tips, Trends and Advice. Entrepreneurs and startups can download and share free guides, tip sheets and inside advice from his website.

AP – U.S. retail sales of video game hardware, software and accessories fell 34 percent in January from a year earlier to $751 million due to the lack of new game titles, according to market researcher NPD Group.

Reuters – Electronic Arts Inc’s chief financial officer is leaving the video game publisher to take a post at communications company Polycom Inc, both companies said in statements on Wednesday.

Reuters – British online gaming company 888 Holdings saw its full-year revenue grow 26 percent as the number of customers gambling on its websites grew, and the company said strong current trading continues into the first quarter.

Reuters – THQ Inc’s cut its annual earnings forecast on Thursday and told investors it would become a much smaller video game company with half the volume of sales next year.

Reuters – Take-Two Interactive’s third-quarter revenue missed Wall Street expectations after the video game maker sold fewer copies of its basketball video game, “NBA 2K12″, than expected.

AP – Nintendo’s chief is determined to get right the launch of its next game machine, Wii U, set for this year’s holiday shopping season, and acknowledged Friday some mistakes with selling its 3DS handheld.

Appolicious – Start your weekend with all the best videos the Internet has to offer with Frequency, an iPad app that makes finding and organizing great videos from all over the place a snap. It’s our top Fresh App today, followed by Steam Mobile, an iOS app that ties to the popular digital video game download portal and lets you impulse-buy during Steam’s crazy game sales no matter where you are.

Mashable – Nintendo users will finally soon have an online experience on par with Xbox Live and PlayStation Network.

Reuters – Nintendo Co Ltd posted a 61 percent drop in quarterly operating profit on Thursday and forecast a 45 billion yen ($580 million) operating loss for the year to March, far worse than market expectations, hit by weak sales and the strong yen.

Reuters – Nintendo will launch a successor to its Wii game console in the U.S. and other key markets in time for the crucial year-end shopping season later this year, Nintendo President Satoru Iwata told reporters on Thursday.

Reuters – Playtech, the world’s biggest provider of online gaming software, is holding talks with a number of potential partners in the United States as it gears up for the possible re-opening of the potentially lucrative market, CEO Mor Weizer said.

AP – Microsoft Corp. battled through a weak PC market to post flat earnings in the final quarter of 2011, boosting sales of servers, Xbox games and its Office productivity software while trimming losses at its Bing search engine.